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Orchestration is the New Challenge for AI-Driven Customer Experience

As enterprises rapidly deploy AI agents across messaging, voice, and digital channels, integrating these systems with legacy architectures has become a major hurdle.

Tata Communications highlights the rush to deploy AI without proper architectural support

Most conversational AI implementations are bolted onto legacy systems not designed for AI

The need for a unified orchestration layer to manage AI agents across diverse platforms

Source: https://venturebeat.com/orchestration/orchestration-is-the-new-challenge-for-cx-in-the-age-of-ai-agents