Orchestration Emerges as Critical Challenge for AI-Powered Customer Experience

As enterprises rapidly deploy AI agents across multiple channels, the lack of supporting architecture is becoming a major obstacle. Organizations are struggling to integrate conversational AI with legacy systems not designed for it.

Tata Communications highlights the rush to deploy AI without proper infrastructure.

Legacy systems are being retrofitted with conversational AI, causing integration challenges.

The need for a unified AI architecture is becoming increasingly urgent.

Source: https://venturebeat.com/orchestration/orchestration-is-the-new-challenge-for-cx-in-the-age-of-ai-agents